Mazda | Digital Guidebook
Celebrated for both versatility and ease of use, Mazda has been a brand dedicated to providing the best user experience for their customers. Side label took on the responsibility of helping to create a visual piece, that could live as a Digital Guide Book for their vehicles. In a span of three months, 30 videos were composed for this informative series.
Through the editing process there was extreme attention placed on the composition and accuracy of each frame. The detail in sound design and coloring needed to reflect the brand, its vehicles and responsibly uphold the requirements of Mazda and their legal teams. The refining process of this series gave us a great opportunity to create instructional video footage with Mazda to optimize their driver’s experiences.
Agency – Geometry
Director – Mark Miks
Post Production – Irene Yardley
Editor – Arthur Garibay, Travis Hoggard
VIDEO PRODUCTION | POST PRODUCTION | AUSTIN TEXAS
