Universal Music | SXSW
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Universal Music | SXSW

Universal Music took over Antone’s at SXSW and brought the nightclub to life.
Side Label captured this live showcase of artist performances and fan interaction throughout the three-day long event. Our live DIT colorist and multi-cam set up allowed us to authentically translate the energy and authenticity of the in-person experience without losing any of the high-octane atmosphere. Beyond the exclusive retail experiences and champagne breakfast, we wanted to capture exciting evergreen content that Universal could look to forever.
Director – Drew DeGennaro
Producer – Drew DeGennaro
DP – Tony Stolfa
Editor – Arthur Garibay

VIDEO PRODUCTION | CONTENT CAPTURE | AUSTIN TEXAS 

Client

Universal Music

Category

POST · PRODUCTION · VIDEO

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